What is Cyber Monday?
Cyber Monday is an online shopping event born out of the internet era, making its debut on November 28, 2005. The term “Cyber Monday” came about as the internet was often referred to as “cyberspace” back then. The event falls on the Monday after Thanksgiving (which falls on the fourth Thursday of November) and Black Friday (which falls on the day after Thanksgiving).
Cyber Monday was created by marketers to encourage online shopping. Back in the day before shopping online became a lifestyle, online stores had to run big sale campaigns to compete against traditional brick and mortar shops. In late November 2005, The New York Times reported: “The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked.” This was during the era of dial-up modems where most people had to put up with slow internet connections at home.
Cyber Monday goes big
Cyber Monday has since grown to become one of two of the biggest shopping events in the United States. According to Adobe Digital Insights, Cyber Monday edged out Black Friday in 2017, generating $3.45 billion and $3.34 billion in sales respectively. Held just 3 days apart, Black Friday and Cyber Monday are closely associated shopping events with retailers running promotions that stretch weeks before, into and after the Thanksgiving weekend. This makes Cyber Monday and Black Friday the most exciting time of the year to shop in the United States.
Cyber Monday vs Black Friday
So how is Cyber Monday different from Black Friday? Black Friday was born out of retail in 1952 and started off as just a single day of massive sales that took place in-store only at brick and mortar shops. These days, Black Friday promotions take place offline and online throughout the month of November. When Cyber Monday first launched in 2005, it was just a single day of sales that took place online only. Today, Cyber Monday has evolved to become a week-long affair known as Cyber Week which usually follows after weeks of Pre-Black Friday sales.
Shop Cyber Monday with vPost
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